The Witching Hour, a food trailer that opened in July in Bentonville, Ark., offers the “Friday the 13th”-inspired Jason S’morehees, a s’mores pie “served as cold as Jason in the bottom of the lake.” The Brewed, a Chicago coffee shop set to open in January, nods to David Cronenberg’s horror movie “ The Brood.” Puns are also a big part of the experience. The look is heavy on movie posters and impish design. Unlike haunted houses, horror-themed restaurants aren’t out to give anyone an actual fright - they’re more “ Frankenweenie” scary than “ Cannibal Holocaust” scary. “It sends a signal that even if something looks scary, it might not be so bad.” Scrivner, a behavioral scientist at the University of Chicago who studies morbid curiosity, or why terrifying experiences appeal to people. “At a horror restaurant, nobody is afraid,” said Mr. These new places arrive as horror films and television shows have become hugely popular and profitable during the pandemic, and have even helped some people cope better with their anxieties, according to a study published last year in the journal Personality and Individual Differences.Ĭoltan Scrivner, one of the study’s authors, said horror restaurants can be a safe way to have fun with frightening things in distressing times.
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